At the age of 26, I took a bold step and resigned from my job. I decided that I didn’t want to be an architect anymore. For many reasons, I moved on from it and decided I wanted to be a digital marketing strategist instead. Fortunately/unfortunately, I left my old job in January 2019 and I didn’t get a new one till December 2020(no thanks to Covid). You can read about my start here.

It’s been 6 months as a digital marketer and here are a few things I have learned.

Maybe not “lol”

It is week 12 at the CXL institute “whoop whoop”. I have to say, it took sheer determination and discipline to complete this course. I didn’t think I would make it through as I got busy and Lagos traffic kept me on the road for long ridiculous hours. I’d like to thank my good friend Nneka who had done the course prior and gave me the encouragement and guidelines I needed to get through. I’d also like to thank my friends and family for indulging me at times when I complained that I was too busy to…

What it means and why it’s important for lead generation.

What is SEO?

SEO — Search Engine Optimisation is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. It is also the process of optimizing your online content so that a search engine shows it as a top result for searches of a certain keyword.

Search fills the funnel

Search is a discovery engine


It is so interesting that this is week 10 at the CXL institute which means this is my 10th article so far. I have thoroughly enjoyed my experience and the knowledge gained but I must say, it has been tedious. I am definitely looking forward to the end of the degree but while we are still here, below is an article that breaks down Content strategy for lead generations.

What is content creation?

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience…

Underestimating the power of retention?

What is Retention?

Retention generally means the continued possession or use of something for a period of time. Retention in marketing is the process of engaging existing customers to continue buying products or services from your business. The best customer retention tactics enable you to form lasting relationships with consumers who will become loyal to your brand. Most companies traditionally spend more money on customer acquisition because they think it's a quick and effective way to increase revenue. Customer retention, however, is faster, and on average, up to seven, costs up to seven times less than customer acquisition. It’s so much easier to…

Understanding efficient ways to do B2B marketing.

A Little Red Ferrari

This is a very interesting story. A Saas company looked through their records are were trying to figure out why they were not closing as many deals as they should have. A good number of their clients were investment bankers and everyone knows investment bankers work long hours during the week so it made perfect sense as to why they did not give the Saas company any attention. The Saas company had to figure out a way to get the attention of the investment bankers so they sent them little red Ferraris. Of course, this got their attention right? The…

How to adequately optimize your brand influencers.

The objectives of this course are to understand the influencer marketing landscape and know when influencers are a good fit for your campaigns, learn how to identify the right influencers for your brand, measure the effectiveness of your influencer for your brand, and planning well to avoid common mistakes.

What is Influencer marketing?

Influencer marketing is a form of social media marketing involving endorsements. It is to tell your brand story through the voice of people in Social Media and achieve your marketing objectives. Most of us have Social media accounts so we have definitely come in-contact…

What is email marketing?

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

“Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.” — Optinmonster

Email Marketing from my understanding is sending messages to a group of people for a certain goal via emails. …

One of a website or Saas’ primary responsibilities is to own how their product is perceived. Product messaging is important. They are key messages that are the main points of information you want your audience to hear, understand, and remember. Unless you actively define what your product stands for, customers will assign their own meaning to it or worse, they will allow your competition to shape their perception. It is week five (5) at the CXL Institute and I am very happy and proud of myself to have made it this far. How time flies right? …

I find it interesting how things the average consumer overlooks or thinks is not important is what oftentimes, influences their decision. It is no news now that the world is really big on experiences as it’s said to be a great way to keep your consumers coming back. These days, is it enough for your product to be just great? Anyone can have a great product but what are the experiences your consumers face from deciding they want to purchase your product till they purchase it? A landing page is one of the channels consumers come across when trying to…

Ipinayo Ade-Akingboye

A marketer with a knack for design.

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